Wednesday, 7 January 2015
Tuesday, 6 January 2015
Thursday, 20 November 2014
Thursday, 6 November 2014
Detailed profile of my target audience
Detailed profile of my target audience
Age
My target audience will be quite wide. The age will range from teenagers to adults, since this kind of music is more for people who are growing up and dealing with personal issues , who want to zone out or feel like someone understands or have a strong mental revelation to their own life experiences. This music will be aged from (14-50), the rapper(Style of music) I have created is related character towards the 'image' and the rap conventions which i'm trying to portray. Eminem is a strong example.
Gender profile
The gender for this style of music can be both men and woman, however this style of music may intrigue men more than woman ;this music mainly relates more to people with a masculine sense, however, woman who has a similar sense could also have a strong interest.
Hobbies / interests
Some of the interest of the target audience in this particular kind of rap music are the lyrics, lyrics and rhythm,a sound track that has a good beat and has a solid structure, if the song has no purpose, that is not trying to inform or send out a message that influences the audience's interest, then it won't be worth listening to. Also some of the hobbies for these target audiences are natural hobbies that range from sports that help motivate them to do things like a regular job in the office.
Income and status (A, B, C1, C2, D, E)
The income status or demographic for my target audience would range from B to E (this includes B/ C1, C2, D, E). This is only because the magazine isn't aimed at the rich or a specific demographic in general, it is aimed at the community; the public living nationally in the UK so the demographic is ranged from working class people to students and young teenagers. This strong differentiation is important to the over all broad target audience.
In relation, Eminem would be an A, a world famous rapper known by billions of people in the world. This relates to the front cover and the audience of the magazine because Eminem seems to be a rapper who has experienced all sorts of these incomes,coming from a teenage college student that has had troubles with drug abuse and alcohol to making something special of himself, His music portrays himself as a example of a struggled life which has highly achieved from a stats E/D to a status A/B and that impact the hope of many people who are suffering with these issues.
The appearance of my magazine with Turn up's name at the top of the page and his body (medium shot) covering mainly the central image and some of its surrounding with puns and detailed features explaining where and what certain pieces of information are going to be on and what page its going to be on. Many of the rappers in competition or correlated towards his success will be at the bottom of the page including some rivalry and the tours. This is done to show dominance in the brand image.
The kind of clothes that will be shown in my music magazine will be with natural and plain white tops with designer shirts and earrings , the kind of superior development fashion sense in the late 90's going into the next century with ageing 'swag'. Also, normal clothing such as jeans and regular tops will be worn. Stylish and fashionable tops common in the modernized society.
Generally, they listen to music such as rock or music with rhythmical lyrics, music that helps you zone out (RNB, HIP-HOP etc).
Eminem-sing for the moment https://www.youtube.com/watch?v=D4hAVemuQXY
Eminem, no love ft.Lil wayne - https://www.youtube.com/watch?v=KV2ssT8lzj8
KEY CONCEPTS
How did your research influence your target audience?
One way in which my research influenced my target audience is through the research in magazines such as Kerrang and VIBE. For example, Kerrang magazine doesn't specify a target audience, however has been involved in musical tours and has a history of creating magazines of rock music or 'hard rock'.
How did your research influence your ideology?
One way in which my research influenced my ideology is through the tour conventions which is a big part of my magazine. Bringing together social groups and creating a sea of target audiences with similar interest was a important aspect of my magazine production.
In relation, Eminem would be an A, a world famous rapper known by billions of people in the world. This relates to the front cover and the audience of the magazine because Eminem seems to be a rapper who has experienced all sorts of these incomes,coming from a teenage college student that has had troubles with drug abuse and alcohol to making something special of himself, His music portrays himself as a example of a struggled life which has highly achieved from a stats E/D to a status A/B and that impact the hope of many people who are suffering with these issues.
Appearance
The appearance of my magazine with Turn up's name at the top of the page and his body (medium shot) covering mainly the central image and some of its surrounding with puns and detailed features explaining where and what certain pieces of information are going to be on and what page its going to be on. Many of the rappers in competition or correlated towards his success will be at the bottom of the page including some rivalry and the tours. This is done to show dominance in the brand image.
What clothes they wear
The kind of clothes that will be shown in my music magazine will be with natural and plain white tops with designer shirts and earrings , the kind of superior development fashion sense in the late 90's going into the next century with ageing 'swag'. Also, normal clothing such as jeans and regular tops will be worn. Stylish and fashionable tops common in the modernized society.
What music they typically listen to
Generally, they listen to music such as rock or music with rhythmical lyrics, music that helps you zone out (RNB, HIP-HOP etc).
Eminem-sing for the moment https://www.youtube.com/watch?v=D4hAVemuQXY
KEY CONCEPTS
How did your research influence your target audience?
One way in which my research influenced my target audience is through the research in magazines such as Kerrang and VIBE. For example, Kerrang magazine doesn't specify a target audience, however has been involved in musical tours and has a history of creating magazines of rock music or 'hard rock'.
How did your research influence your ideology?
One way in which my research influenced my ideology is through the tour conventions which is a big part of my magazine. Bringing together social groups and creating a sea of target audiences with similar interest was a important aspect of my magazine production.
Tuesday, 14 October 2014
Magazine Analysis: Case study
Front cover analysis( Kerrang, OCT 11,2014)
1) Colour in magazine
How many colours are used? Is it calming or more exciting?
The image overlaps the colors showing that the image is dominant, The colour is split in to two, with black on one half and red on the other half. The colour red represents anger or excitement whilst black represents selfishness and darkness. There is also a difference in colour between yellow and a masthead in purple. The white colour design in big capital letters shows that the white colour gives out the key information because of the size of the font. The mast head in black with a 'VS' showing the separation in the rhetorical question shows the difference in competition engaging the reader straight away.
Are colours used to emphasis particular information? If so what colour is used and what information is emphasized, how does this attract the audience?
One colour used to emphasis particular information is the colour used in the title. The white colour obviously illustrates, especially in a big white font, that most important piece of information are in white which of course is the title. The different types of colours also tells us that different colours represent different pieces of important information. For example, ''THROUGH THE KEYHOLE'' With a pun in there, tells the reader that this is key to the magazine, also giving out the idea that it its vital to the magazine's message relates to the what the title is saying.
Analysis of the colour that is based in the magazine
What are the main colours used throughout the magazine ( not including images ) ? What are the connotations of these colours? How will they attract the audience?
Through out the magazine, mostly the same kind of colours are used around the perimeter of the image or at the bottom, consisting of the primary colours or plain white. Also a blend of light blue and purple is used in the magazine as well, including black and yellow contrasting in with the text. The text in the central part of the page is split up. The colours in this context connotate different things.For example, the sub heading is yellow and the text in the master head is purple, whilst the text is in all black or white, a mixture of both black,white and purple are portrayed through out the magazine.
How is colour used? (font; headlines; boxes around titles/words etc ) what is the effect of this?
The colours each have a unique effect on the point that the text is implying. For example, the big capital font around the center of the page implies the most importance. Usually, the most important and biggest message that is being made, also through out the magazine big blue and purple capital letters are used as headings or sub headings in other pages. Generally, the images convey of the colour of turqious, red and a blend of black and grey. These images are mainly in the text, headline or the perimeter of almost every single page, also purple and dark blue or white is used a lot for the perimeter of the page to fill that space of the page to add sophistication the magazine's final production.
2) Analyzing the front cover of a magazine
Front page elements
Image || What is it of? How is it positioned ? Is it aspiring to the reader? Does it look friendly to invite the reader?
The front cover of the magazine consists of a main image in the center of Ozzy as the central image, with two small boxes of a man with a dog, and another right next to it with a man eating coco pops. Under that, it shows text of people with names in different colours. Also, at the bottom of the page shows six posters, a big number '6' connotating the number of posters to the audience. Also, the name 'Kerrang' is in big white capital letters behind the the image of Ozzy. This means that the niche brand is very popular and that the brand name doesn't need to be in front of the picture to be realized.
Title || What connotations does it have ? Why would the reader be attracted to this name?
The fact that the brand's name is behind the main image, it means that the brand name is famous and the people who are involved in the magazine are well known through their producers. The reader would be attracted to this because it is in big white, capital font. Also, the fact that its so broadly known is also engaging to audience since they know that the quality of the magazine will meet their standards.
Subtitles || What are the articles about? Why would the target audience be interested in this?
Unlike the ordinary paragraphs, the subheading is at the top of the page, and the sub title is catchy because it brings out an argument when it says 'VS' in black and by using a rhetorical question, the sub title also shows two images at both ends of the page which is very engaging because it makes the reader feel as if there two sides to the story of the magazine.
Language || Is it informal, colloquial ? Is it emotive? Does it grab the reader's attention?
The language is straight forward and formal and it uses a combination of imagery with ellipses. For example, '' At home with...'' , and it also uses a bit of informal language by using words such as 'awesome' and 'kick ass''. Secondly, colloquial language when it says ''motionless in white'', giving the audience straight forward information.
Colour || What are the connotations? How many colours are used, what does this say about the reader? What atmosphere does the colour create, why is this attractive to the audience?
The main colours used in the front cover of the magazine are white and yellow,either connotating what Ozzy is presenting or extra information about him or whats inside the magazine. It creates a exciting atmosphere for the reader since the style of the front cover seems so explosive and thrilling. This is attractive to the audience since its a niche brand which meets all the expectations of the audiences who have a strong understanding of the subject of 'Kerrang'.
Price || How does the price reflect the target audience? Think about the category of the audience, how much money would they have to spend on the magazine?
The price of the magazine will definitely effect the audience. If a group of people who are looking to purchase the magazine are of those who are massive fans of KERRANG, than the price will have a smaller negative effect compared to those whom are completely new to the idea of this kind of music magazine. A brand new audience who are starting to a take a interest in KERRANG might not even bother purchasing the magazines if the price is too high. For example, if the magazine was £5-£8 than a massive fan would certainly purchase the magazine. However a person who is new to this particular niche style would most likely not purchase it.
Identify the target audience of the magazine that you have been given
The target audience relates towards the brand identity and the revolutionary world of the media, having a niche target audience, this magazine is aimed for a specific group of men/woman aged about 18-35 since the music is so broadly known by their market consumer.
words such as 'explode' which are colloquial are used to bring a exciting image to the reader and it makes the magazine sounds more positive/friendly and that its targeted for people who want to socialize and have fun, also it grabs the readers' attention because such a creative words illustrates that people can happily express and can feel free to talk about their own thoughts with whats in the magazine.
Through the contents page, the target audience can be be described as young men and woman aged between 18-35,this can be justified through the imagery and informative text and the editor's letter. Also the colouring and facial expression of the images tells us that calm,young and stylish people are targeted for this kind of magazine.
The double page spread consists of one massive image on one page, whilst the article is on the other.
The front cover of the magazine consists of a main image in the center of Ozzy as the central image, with two small boxes of a man with a dog, and another right next to it with a man eating coco pops. Under that, it shows text of people with names in different colours. Also, at the bottom of the page shows six posters, a big number '6' connotating the number of posters to the audience. Also, the name 'Kerrang' is in big white capital letters behind the the image of Ozzy. This means that the niche brand is very popular and that the brand name doesn't need to be in front of the picture to be realized.
Title || What connotations does it have ? Why would the reader be attracted to this name?
The fact that the brand's name is behind the main image, it means that the brand name is famous and the people who are involved in the magazine are well known through their producers. The reader would be attracted to this because it is in big white, capital font. Also, the fact that its so broadly known is also engaging to audience since they know that the quality of the magazine will meet their standards.
Subtitles || What are the articles about? Why would the target audience be interested in this?
Unlike the ordinary paragraphs, the subheading is at the top of the page, and the sub title is catchy because it brings out an argument when it says 'VS' in black and by using a rhetorical question, the sub title also shows two images at both ends of the page which is very engaging because it makes the reader feel as if there two sides to the story of the magazine.
Language || Is it informal, colloquial ? Is it emotive? Does it grab the reader's attention?
The language is straight forward and formal and it uses a combination of imagery with ellipses. For example, '' At home with...'' , and it also uses a bit of informal language by using words such as 'awesome' and 'kick ass''. Secondly, colloquial language when it says ''motionless in white'', giving the audience straight forward information.
Colour || What are the connotations? How many colours are used, what does this say about the reader? What atmosphere does the colour create, why is this attractive to the audience?
The main colours used in the front cover of the magazine are white and yellow,either connotating what Ozzy is presenting or extra information about him or whats inside the magazine. It creates a exciting atmosphere for the reader since the style of the front cover seems so explosive and thrilling. This is attractive to the audience since its a niche brand which meets all the expectations of the audiences who have a strong understanding of the subject of 'Kerrang'.
Price || How does the price reflect the target audience? Think about the category of the audience, how much money would they have to spend on the magazine?
The price of the magazine will definitely effect the audience. If a group of people who are looking to purchase the magazine are of those who are massive fans of KERRANG, than the price will have a smaller negative effect compared to those whom are completely new to the idea of this kind of music magazine. A brand new audience who are starting to a take a interest in KERRANG might not even bother purchasing the magazines if the price is too high. For example, if the magazine was £5-£8 than a massive fan would certainly purchase the magazine. However a person who is new to this particular niche style would most likely not purchase it.
Identify the target audience of the magazine that you have been given
The target audience relates towards the brand identity and the revolutionary world of the media, having a niche target audience, this magazine is aimed for a specific group of men/woman aged about 18-35 since the music is so broadly known by their market consumer.
words such as 'explode' which are colloquial are used to bring a exciting image to the reader and it makes the magazine sounds more positive/friendly and that its targeted for people who want to socialize and have fun, also it grabs the readers' attention because such a creative words illustrates that people can happily express and can feel free to talk about their own thoughts with whats in the magazine.
3) Analyzing the contents page of a magazine
The conventions of the contents page include the information which is imperative for the audience to know what is exactly on what page. Easily to be structured, it should give the reader a clear out lining of what is going to be on what page specifically. Similarly, the posing of the characters in the big image, this reinforces the idea that young people are involved, this can also be justified by the images and the red text in the black in a semi circle saying ''Like a sat nav for your eyes'' which reinforces the idea of youth.Through the contents page, the target audience can be be described as young men and woman aged between 18-35,this can be justified through the imagery and informative text and the editor's letter. Also the colouring and facial expression of the images tells us that calm,young and stylish people are targeted for this kind of magazine.
4) Analyzing the double page spread article of a magazine
The theme/topic of the magazine is music/creative style magazine.
Personal experiences(mostly in double page format)
Personal/public life style. This is shown in the magazine through the long pieces of writing and quotations.
The double page spread consists of one massive image on one page, whilst the article is on the other.
The target audience might find this article attractive because they can personally relate and are going through similar circumstances, the personal issues that Ozzy may be referring to can be understood by his target audience which will engage the audience on a high level. Also, the audience will find this interested because they see him as a goal/idol in life. This may consists of having similar fashion sense or being a mere reflection towards their own peers and family members. Also all the information that the magazine contains and how it intrigues them and how he expresses himself in public figure which is engaging for the target audience. He also keeps them informed and updated on how his music magazines are changing(different editions).
5) Analyzing the Editor's Letter in a Magazine
The editor's letter is a personal response and understanding of the magazine will contain and its their job to reinforce the similar style/genre understanding of what is inside the magazine. The editor's letter may talk in a different style of language to bring in a bigger impact on the point that they're trying to make,for example, using 'informal' or 'colloquial' language. They can also build a informal/formal relationship with their audience who are reading the article and referring to the previous magazine to keep the similar kind of interest strong and alive which is imperative in the niche consuming economy. It is also important that there's a image of the editor's letter to build a positive relationship before they even read the magazine and that they are welcoming their reader; the photo can be judged through age and appearance and other aspects.
Representation - How did your research for for this magazine analysis influence your representation?
One way in which my research influenced my planning is through my continues expanding knowledge on magazine productions. I found it extremely interesting knowing exactly how a music magazine research can open your eyes for the world of magazines.
Genre - How did your research for this magazine analysis influence your choice of genre?
One way in which my research for this magazine influenced my choice of genre is through understanding the style of the magazine and the research I did in audiences. Audience circulation and the difference between a niche and broad target audience. This had an overall effect on the over view of my magazine since I based it around rap and embedded a tour idea into my production.
KEY CONCEPTS
Representation - How did your research for for this magazine analysis influence your representation?
One way in which my research influenced my planning is through my continues expanding knowledge on magazine productions. I found it extremely interesting knowing exactly how a music magazine research can open your eyes for the world of magazines.
Genre - How did your research for this magazine analysis influence your choice of genre?
One way in which my research for this magazine influenced my choice of genre is through understanding the style of the magazine and the research I did in audiences. Audience circulation and the difference between a niche and broad target audience. This had an overall effect on the over view of my magazine since I based it around rap and embedded a tour idea into my production.
Monday, 6 October 2014
Emotive and colloquial language in magazine
Colloquial - It is the everyday language that is spoken between a group of people
Emotive - Something which causes an emotional reaction
( KERRANG,OCTOBER 11, 2014)
Task 1: Identify the target audience of the magazine that you have been given:
The target audience for this magazine are grown men and woman (mostly men in their 20-30's).
This can be justified through the lay out of the front magazine, this is quite a niche style magazine. It is particularly aimed at people who have a broad understanding of the topic and ideals of the magazine. Secondly, the target audience for the magazine are those who take interest in different experiences such of concerts and musical tours, also for those who want to travel the world and understand the the world of KERRANG.
Task 2: Pick out colloquial language and emotive words and or phrases that you think are used to attract the target audience
When it says ''earlier this year after 15 months and 81 shows, as the best the band have ever done.'' , by using colloquial language such as ''have ever done'' it really adds to the interest of the subject, everyday language like this is very basic and easily understood by anyone who can reader at a standard level. Also, when it says ''Until those demons make it out of these walls''(page 17 for both quotes). By saying that, its a simple colloquial comparison to another creature and this is a catchy way to grab the reader's attention.
Some emotive language such as, ''either go there every day and have those sobriety meetings, or i'll go there and get pissed!'' makes the reader feel as bad and sympathetic for Ozzy's experiences. Another emotive phrase in the magazine is ''fame has not come without a price'', this again makes the reader feel bad for him since he had to make sacrifices for his success, however it teacher a very important lesson that nothing in life comes easy.
Task 3: Analyse the words you have found and why you think they have been used?
1) words such as 'determined' are a strong way to bring a point across, telling the reader that Ozzy has a sense of pride and self-accomplishment in what he has achieved and it tells the reader that he is willing to do whatever it takes to maintain his position of fame and leave behind a proud legacy. I think this word has been used because the magazine wants the reader to understand that it wasn't easy to achieve what he has and that his career is important.It grabs the reader's attention because it illustrates that Ozzy doesn't give up without a fight.(Page 16)
2) words such as 'hearts-content' have been used been used to signify that the fans also have a special love and affection for how he's made a success of himself and he is a iconic figure of achievement and success, a superior role model to his fans. Secondly, those words have also been used to show that a person's emotions should be realized and that people should be proud and express how they feel to bring out their fullest potential. It creates a emotional thought to the reader since their goal is meant to full fill what they desire. (page 17)
3) Also, words like '' I fell in love'', creates a emotional reaction from the reader because the reader may empathize with how they have fallen in love with their work or experiences and this has effectively been used as a sentence started to show a strong emotional effect and to engage the reader with the same topic. (page 22)
Task 4: Why do magazine used colloquial language?
Magazines target their audience through the use of language. Many magazines aim to attract their audience by using colloquial language. For example, music magazine like Kerrang use words such as 'explode brains' and 'mind sweep', These words are associated with the world of music and concerts with famous singers. Also, young men and woman can be associated with these concerts and musical industries and have a strong sense in idols who are singers, these words have a emotional effect on the reader since it builds excitement and cause butterflies in their stomachs.
Wednesday, 1 October 2014
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