How do the conventions of the editors letter and how does the editor's letter appeal to the audience?
(MOJO, AUGUST 2014)
One way in which the editor's letter is appealing for the target audience is through explaining the songs that didn't make the ''50 Greatest Led zeppelin songs of all time''.
This is done through how he appeals in a daring way, he talks about the songs that didn't make it, like night flight, using interesting language, he says '' I challenge you to find someone who listens to that song in its entirety.'' This is appealing to the audience because the editor implies that all songs are interesting and that people should listen, not just to most recent and popular songs but to listen to as many as possible.
Another way in which the conventions of the editor's letter is appealing to the target audience is by starting the sentence with a rhetorical question and its a niche target audience.
Starting a paragraph with a rhetorical question is a strong way to engage your audience, this way a subconscious interest is already being taken. Whilst reading on, you'll begin to accumulate ideas and you'll strongly understand the editor's letter and the point he/he's trying to make if you have knowledge on MOJO. If you have a strong understanding on the matter and of previous magazines then it makes it easier for a specific target audience to be engaged straight away compared to people who are reading these kinds of magazines for the very first time(niche target audience).
A third way in which the editor's letter appeals to the target audience is through the title.
''FEW HAVE DONE MORE IN THE PAST'', this straight away grabs the reader's attention, by making such a strong statement for a title as well, this engages the audience since they would think that the editor has done something incredible compared to other people. This also implies that this editor's has created a unique niche style magazine, the reader can also expect a magazine that transcends the rest through interest and excitement.
Another way in which the conventions of the editor's letter appeals to the audience is through the vinyl era.
''From Johnny Trunk's guide to buying good quality vinyl (page 82) to Nick Saloman's fine selection of rare psych vinyl (page 110) stopping off at the Dead Kennedys' Frankenchrist trail - itself a vinyl-era!'' By this, it emphasis the fact that MOJO vinyl's is going through a new era and that this magazine will be a beginning of a generation of brand new magazines. It also tells us the page numbers, giving the audience outlining of where key bits of information are in the magazine.
Another way in which the editor's letter is appealing to the target audience is through the last sentence, '' Now there's one for the future..''
By this it is trying to imply that they love vinyl so much that if the product itself was cheaper it would have become much more famous and a lot more people would have bought it, it appeals to the niche target audience since the CD that was produced monthly and it couldn't be made this time, it engages the audience since it makes them feel as if they love MOJO itself just as much as their niche audience does.
(Q, NOVEMBER 2013)
One way in which the conventions of the editor's letter appeal to the target audience is about his past and how he interviewed the King of New York Smash hits and challenged him to rap.
This is appealing for the target audience because the editor seemed to have a very interest childhood or past, it gives the idea that this editor had a exciting life and that his magazine style and editing skills was built through experience and personal interests. Also, the fact that he did his own research and had a interview with someone so important also makes the reader think that the magazine contains some important information and some special facts and quotes from such an important person contained in the magazine, and this is very appealing because it makes him seem important.
Another way in which the editor's letter is very appealing by saying how generous the people are who he interviews, including celebrities and sportsmen.
''His generosity, not just in appraising my effort but also in indulging the whole silly idea, illustrates his striking lack of pretension.'', this strongly tells the reader that the important people he's met and interviewed are extremely generous and nice people, it also tells us that these celebrities shouldn't be judged when they are performing and it just makes the reader feel as if they want to read on and find out more about the magazine itself. Thirdly, it also makes the reader feel good about themselves since its talking about such positives things.
A third way in which the conventions of the editor's letter appeals to the audience is through the positive feed back of the real celebrities and sportsmen the editor talks about.
Firstly ,the editor says ''plenty of insufferable egotists populate the lower and middle tiers of celebrity but the men and woman who reach proper superstar status - and stay there - tend to prove genuinely like able and self- aware when you get a rare moment to access them.'' By this it straight away engages the target audience since the editor goes into detail about how much of a rare opportunity it is to get to analyse a bit of how the celebrities are and what they do in their lifestyle and how much of a pleasure it is to meet them.
Another way in which the conventions of the editor's letter is appealing to the audience is by the ending of the letter is self where he said ''If my theory holds, much richer rewards than that are on he way - plus a lot of stupid questions from people like me.''
By that he makes it seem as if he is not cocky about what he is talking about, he is not trying to sounds as if he is better than anyone else and that creates a positive mindset for the reader. Also, it makes it creates a bit of humor between the editor and the reader him/herself and that engages the audience because the editor isn't trying to sound too formal. Thirdly, it creates a good way of communication trying to make a point in a positive way rather then just explaining it in a complex way for only people with a certain level of intellect to understand.
Another way in which the conventions of a editor's letter is appealing to the target audience is through the technological image.
Having a image put up there next to the editor's letter straight is a good thing, this is because it makes a correlation between the reader and the editor's in a positive way,up to a certain point, it also makes the reader feel as if that they can trust the editor and feel comfortable about meeting him, also it makes the reader feel as if the editor is absolutely fine with other people setting up appointments to find out more about how the magazine is made and how the editor feels positive about his experiences.
(KERRANG, OCTOBER 2014)
One way in which the editor's letter is appealing to the target audience is by making the audience feel as if they're involved in whats going on.
By saying ''Editor James is on his hols this week, but before leaving, he set us all a task:'', this makes the audience feel as if they're eligible to take part in any activity and it makes the audience feel as if they are being challenged. Also, it intrigues the audience because it wants the reader to continue reading it if they are interested, it surprisingly draws in the attention of almost every single reader and it allows the more to feel better about themselves since they are able to take part in the whatever the task is.
Another way in which the conventions of the editor's letter intrigues the audience is by saying ''they don't come any more royal than Ozzy Osbourne '',
This makes the reader think that the people that the editor's letter is talking about are the finest people to take part in any activity and its strongly relates to my previous point about how the it makes the reader feel really good when reading this since it involves the best the best people, well the editor strongly reinforces this point, he tries to make himself sound so in control and optimistic and that is very interesting and intrigues the audience.
Another way in which the conventions of the editor's letter intrigues the target audience is by saying ''There was also zero percent jealousy when he returned with amazing stories and a brilliant portrait of a living legend.''
This is engaging because it tells the reader that the editor's experiences are accepted by other people and that he could make something important about that in his own work through his magazine. Also, it is intriguing for the target because it makes it seem as if the editor has amazing experiences and stories and it give the reader the impression that some of the amazement that he has talked about is in the magazine.
A form in which the editor's letter conventions is expressed is when the editor says ''It's a superb read. And that's just for starters...''
By this, it it implies even for those who haven't read it, its absolutely a interesting read even for those who haven't read it and its their first time, it will straight away grab your attention and the magazine itself will be very interesting. Its not niche so it focuses on a broader target audience which is a good thing for young and in experienced people who have absolutely no knowledge on the matter of the magazine.
A fifth way in which the conventions of the editor's letter engages the target audience is through the edited image right above the text.
By having a image on top of the text, it makes the editor's letter seem more interesting and supportive, especially with editor's Jame's thumbs up and by having a smile on his face it makes the reader feel more open and it makes the reader feel as if they could trust the editor more. Secondly, it also makes the reader think that the editor is bringing out a positive point of view from what he's experienced and that intrigues the audience.
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